App Concept    |     GeBlod    |     UX-Design
Project Overview

This project explored an app-concept for GeBlod that was meant to increase willingness to donate blood amongst their prime target group; young men. The process included qualitative interviews with numerous individuals from the target group, followed by an iterative design process resulting in a Hi-Fi figma-prototype. 
The project team:

Me │ Tilda Ullberg │ Hugo Nylund Kindefors │ ​​​​​​​Mathilda Hallberg